It goes with the rhetorical territory of skilled debaters, generic politicians and anyone with an agenda. Find a word or concept that everyone can agree is admirable and then expand, sometimes exponentially, the concept for your own partisan purposes. A clever rhetorician’s big tent.
It can be a commercial euphemism that subliminally upgrades a “used car” into a “pre-owned” one. Or it can be a social-issue lightning rod framed in the positive, such as “pro life.” Let’s be honest, “anti-choice” is nothing to rally around. “Pro-choice,” however, can resonate, but not “anti-life.”
NRA lobbyists prefer a “pro-2nd Amendment rights” label to a “pro-assault weapon” moniker. Of course they do. Strip club owners like “freedom of expression” a lot more than “legal lap dances.” “Liberals”–more than ever–prefer being labeled “progressives.”
We won’t even get into the co-option of “martyr” and “freedom fighter.” And wouldn’t it be easier to court normal relations with Cuba if it were the failed-revolution “Pearl of the Antilles” and not a politically-charged “state sponsor of terrorism?”
Probably no agenda-advancing word is more frequently invoked in this state than “accountability.” Remember it was in the good name of “accountability” that Gov. Jeb Bush sold the FCAT bill of goods. Nobody, of course, was against “accountability.” No more than they were against “education.” But “teach-to-the-test” scenarios? Unaccounted-for variables? Too much nuance for a sound-bite “accountability” mantra.
Which brings us–again–(it’s been less than three months?) to Gov. Rick Scott. He is, he keeps reminding us, “accountable” to taxpayers. That’s a high-impact, rhetorical parlay. So, ipso facto, whatever he does in the good name of “accountability” to taxpayers–that’s all of us, including those who don’t cherry pick libertarian think tanks–must be worth doing. It’s righteously right there with never permitting taxpayers to be left “on the hook.” Everyone, as we well know, favors hookless taxpayers.
And that’s how you rationalize refusing high-speed rail money despite overwhelming assurances on cost overruns and favorable ridership-projection scenarios. It’s how you explain scapegoating teacher pensions or dismissing a prescription drug monitoring program or demonizing growth-management oversight.
It’s the rhetorical extension of the ideology that got Scott elected. If he doesn’t get re-elected, it will be because a majority of voters held themselves, ironically, “accountable.”