Put it this way. The Salvation Army might be beyond PR redemption. Jim Norman was a case study in stonewalling. From hire to “retire.” Of all public relations paradigms to have seemingly consulted: those of Tiger Woods, British Petroleum and Cast-Crete.
Any credible PR pro–let alone any ostensibly sincere representative of a, well, church–could have given the Salvation Army this advice: “Be honest. Admit fault. Everything. Up front. Cut your losses by doing–of all things–the right thing. Summarily jettison this ethics-challenged, overpaid, weekend lobbyist with a company car. Clear–and clean–the decks. But not with whitewash.