Call it cachet meets marketing meets geopolitical change. Also call it Nespresso Cuban coffee–or “Cafecito de Cuba.”
Starting this fall, Nestle-owned Nespresso will be selling Cuban coffee in the U.S. Recent regulatory changes now permit independent Cuban entrepreneurs–in this case “Granma” and “Santiago de Cuba,” to export their coffee to this country.
The imported Cuban coffee will only be available to make in the company’s specialized Nespresso OriginalLine machines.