No Apprentice Licensor

Both major daily newspapers, the St. Pete Times and the Tampa Tribune, made the same journalistic call last weekend. They both prominently played up a major New York Times piece about Donald Trump.

The upshots:

            *The photo-complementing layouts were an unwelcome reminder of the Trump Tower Tampa that was to rise on what is now an unsightly, fenced-in riverfront parcel at Ashley and Brorein streets.

            *The lengthy piece was also an unflattering reminder of Trump’s self-promoting, brand-name dealings and how he has morphed from real estate developer to highly compensated licensor.

            *A further reminder of what his money can’t buy. Integrity. Class. Trust. The Oval Office.

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