License To Market

There are more than 120specialty license plates in the Sunshine State that support causes that range from the military to the environment to sports and a variety of organizations from the Special Olympics and the Police Athletic League to Hispanic Achievers and Firefighters.

And now there’s an updated one for the Tampa Bay Buccaneers that features the team’s logo on a pewter background. The Bucs have had a specialty plate since 1998.

Only one issue here. If it’s for a business–not a cause or a charity or a classic non-profit organization–shouldn’t the business, and the Bucs and the rest of Florida’s professional sports teams are assuredly that, pay the licensed-vehicle owner? Aren’t the motorists helping to market the franchise?

This is not about reef protection or organ donation or an alma mater. This is about big, profitable businesses getting gratis marketing help.

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