Crist Ad Advice

As we’ve been seeing, the Rick Scott-Charlie Crist attack ads are already underway. Normally–more than seven months out–the ads would be more inwardly directed: as in defining the candidate, rather than going negative at the opposition so soon. But this, of course, is the new, however repellent, normal. And this is Florida.

Crist has a 30-second ad that skewers Scott on health care and ends with a shot of Scott in a deposition when he ran Columbia/HCA. Advice to Crist campaign: Make even better use of that (civil suit) deposition footage with actual outtakes of Scott’s Fifth Amendment-riddled performance. It’s character revealing in his own repetitious words.

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