The other day at the gym someone remarked about the message on the T-shirt I was wearing. Probably like a lot of folks, I put on whatever is on top of the pile on a given day. Then I forget whether it says “Bolts,” “Tampa Theatre,” “Rays” or “Habitat For Humanity.” In this case, I was sporting a green and white number from my reporter days with the Tampa Bay Business Journal.
The mildly amused inquisitor was familiar with TBBJ, but mentioned the wording on the back. I had forgotten there was anything there. He read it back to me. It was, I then recalled, mildly suggestive, insider humor from the advertising/marketing side: “Exposing, Reaching, Penetrating.”
I wonder if they’re still that funny over there.