The Atlantic Coast Conference is justifiably concerned with last season’s disappointing attendance at the ACC’s football title game at Raymond James Stadium. It was the first of a two-year commitment for Tampa as host. The Dec. 6 game only drew 27,000. ACC officials are blaming a “perfect storm” of the economy and the short notice given to fans of the competing teams, Boston College and Virginia Tech. Plus the BC-VT match-up had little luster for locals.
So the league is announcing some changes. Last year’s game was a 1:00 p.m. matinee; this year ESPN will televise it in prime time (8:00 p.m.). The ACC also has compiled detailed data on potential ticker-buyers. And it promises to be more aggressive in its PR approach.
But what it really needs, something that no one can guarantee: the participation of Florida State. If Tampa is going to have a chance at re-hosting this event, it will need a return to glory by the ‘Noles this season.