As anybody who has ever served knows, jury duty is an exercise in down time. Dante could have dedicated a whole circle of hell to waiting rooms with nothing to read.
As I looked around at the hundreds who were recently packed into the jury auditorium of the George E. Edgecomb Courthouse, I noticed how many prospective jurors were reading tbt, the St. Petersburg Times daily tabloid. For a lot of folks, it surely beat rummaging through all those Town & Country Wedding, Motorcyclist, Ladies Home Journal, Boating World, AARP and Road & Track magazines to unearth the only Sports Illustrated or Smithsonian.
The would-be jurors were reading tbt because it had been given to them earlier as they came streaming down E. Twiggs Street heading for the Courthouse.
It’s called good marketing.